OUTBACK ASIA

The Outback Asia project tasked FORMSTUDY to create a line of lifestyle backpack and briefcase concepts that would serve as the foundation of their brand’s core aesthetic. Building off of their preferred use of leather and canvas, we focused on clean honest construction and integrated subtle design details that they could adapt to future products. In addition to adhering to simple lines and classic silhouettes we also included innovative and functional zipper pocket features that improved storage and user access.